AT&T’s programming deal with Taylor Swift, which includes “13 chapters of never-before-seen footage” launches in a few weeks, and will include video of a Houston concert Swift is performing for AT&T customers.Roku, Amazon Fire tablets, and Samsung smart TVs will be added next year. LeEco smart TVs larger than 55 inches will come with free DirecTV Now service up to a year. Among other promotions: Apple users who prepay a three-month subscription will be given a free Apple TV a one-month prepay offer includes a free Amazon Fire TV stick. DirecTV Now will be available on most Apple and Android devices.Meanwhile, streaming won’t count against bandwidth limits for AT&T wireless subscribers – but analysts have already noted that such a move appears to violate net neutrality rules. DVR functionality isn’t available yet, but could come next year.“This audience we have to speak to differently,” Bentley said. In targeting a Millennial audience, AT&T is touting “rules free TV,” meaning no credit check, no annual contract and no hardware. “But for a segment of the audience, this is compelling,” Bentley said. You can only watch DirecTV Now via two streams at any one time, and 4K isn’t included.“We’re working actively” on a CBS deal, Bentley said. And NFL games won’t be available to stream on mobile devices. HBO and Cinemax can be added on for $5 each. (Video on demand for network shows will still be available in smaller markets where live streaming deals haven’t been made.) But not available yet: CBS and Showtime, as well as NFL Sunday Ticket. ABC, Fox and NBC affiliates are also available in most major markets. DirecTV Now includes major offerings from Disney, NBCUniversal, Fox, AMC, A&E, Turner, Discovery, Hearst and Viacom.Critics say that’s because AT&T is walking a fine line between trying to appeal to young “cord-nevers” who are looking for a robust OTT package, and not cannibalizing existing DirecTV customers who might be interested in downgrading to DirecTV Now’s slightly cheaper OTT service. You’d Rather Watch Ads Than Pay More for PeacockĪ full suite of 120 channels (“Gotta Have It”) will cost $70 a month, which is close to a traditional cable or satellite package price tag.
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